Natural Sweetness believes in sourcing the best Manuka Honey that can bring the maximum nutritional value to our customers. With the strong support from 100% Pure New Zealand Ltd ( UMFHA licence holder 1037 ), one of the world’s leading supplier for Manuka Honey, we have repackaged the Manuka Honey under our very own local house brand – Honey Paradise. Honey Paradise UMF® Manuka Honey is a delicious and natural means of providing your body’s immune system with an antioxidant and antibacterial support. It is highly sought after for its special properties. Honey Paradise UMF® Manuka Honey is produced by honeybees from New Zealand’s native Manuka (Leptospermum scoparium) an abundant flowering bush covered in white or pink flowers in spring and summer that grows wild in the subtropical North Island.


Manuka bush (Leptospermum scoparium)

For thousands of years honey has been known for its special properties and honey derived from the New Zealand Manuka tree is prized as one of these.

There are a number of assays and techniques including newly emerging work on determining what Manuka is, that will be available to the consumer to verify the origin and provenance of this distinctive product. The UMF® rating is a measure of the attributes and values that make up Manuka honey, and assures purity and quality.  For more information see www.umf.org.nz.

UMF® is the registered trademark of the UMF® Honey Association, formerly known as AMHA (Active Manuka Honey Association), and can be used only by licensed operators that meet published standards such as regular monitoring and auditing of the quality of their honey.  For more information on UMF® research undertaken by Dr Peter Molan at the University of Waikato Honey Research Unit  see University of Waikato Honey .

To provide our customers the assurance of a world-class quality product that meets international standards, each batch of Honey Paradise UMF® Manuka Honey is carefully tested by a professional laboratory approved by the UMF® Honey Association (UMFHA) to ensure that the products meet the required quality standards and to ensure that they contain the UMF® levels as indicated on the label.

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